The Middle East can be a very rewarding venture. It is a developing and dynamic hub for investment. The variety of industries and a growing population provides business opportunities across the region. The region has been the global leader in the oil sector for a number of years and has significant impact in the entire region. The geographical position to a great extent serves Europe, Africa and Asian markets at the same time. Each country in the region is will to spend on quality services and products.

For any investor, it is crucial to understand how business is done in the Middle East, can be very rewarding and fruitful if companies take the time to understand the culture, the religion and the people as norms and practices vary greatly from a European or US perspective. There are numerous potential opportunities available, but it is necessary to foremost to delve into the details of the economy and culture of the individual country.

The Middle East is rising as one of the fastest-growing markets and it is becoming more attractive. Rewards of doing business in Middle Eastern countries cannot be ignored and organizations can generate very profitable business growth. The countries share a common history and culture, yet there are also many differences between each country in terms of their social outlook and approach to business. It is always worthwhile hiring an intermediary to help guide you to understand the different approach of each country.
As more multinational corporations and regional companies engage in business ventures in the region, one best practice is to partner with a company that understands the evolving political, cultural and economic dynamics. It is necessary to have people on the ground to provide intelligence on the status of the evolving political climate, which the local partner can provide. The intermediary has hands-on experience on risks related to the region including government asset expropriation or confiscation, government contract repudiation, restrictions on the conversion and transfer of local currency revenues, and other risks.